Media & Business
Collection
Collection
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Value Creation of Electronic Music Clubs in the Experience Economy: The Perspective of Club Stakeholders Master Thesis
K. Krüger
June 2019 -
“OMG. That’s so gay!” A qualitative analysis of people’s perception of homoeroticism in advertising depending on their sexual orientation. Master Thesis
F. Marie-Dabin
June 2019 -
Flixbus – What’s the Conversation? Co-Creating Budget Travel Master Thesis
H. Kroon
June 2019 -
How to join the unicorn club? An investigation of brand building and communication strategies among start-ups Master Thesis
C. Mauck
June 2019 -
Beauty influencers and high-end make-up product endorsements A qualitative research in high-end product endorsements by beauty social media influencers through the eyes of young Greek female Instagram users Master Thesis
M. Georgaki Kondyli
June 2019 -
DETERMINISM OF INNOVATION A qualitative study of digital innovation and data innovation within the Dutch public service broadcasting landscape Master Thesis
M. de Jonge
June 2019 -
Susceptibility differences towards Facebook advertising A cross-generational comparison between baby boomers and digital natives Master Thesis
L. Bos
June 2019 -
Who are the haters? Exploring critical interactions with Dutch fitness influencers on Instagram Master Thesis
M. Fraanje
June 2019