Media & Business
Collection
Collection
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“OMG. That’s so gay!” A qualitative analysis of people’s perception of homoeroticism in advertising depending on their sexual orientation. Master Thesis
F. Marie-Dabin
June 2019 -
“Revolutionizing the beauty industry” - brand image creation through customer engagement in the new media A case study research of a crowdsourcing beauty company Volition Beauty Master Thesis
P. Szalaty
June 2019 -
Beauty influencers and high-end make-up product endorsements A qualitative research in high-end product endorsements by beauty social media influencers through the eyes of young Greek female Instagram users Master Thesis
M. Georgaki Kondyli
June 2019 -
The Integration of Syrian Refugees into Dutch Society Investigating the intercultural communication strategies of NGOs in this digital era Master Thesis
A. Trimpe Burger
June 2019 -
Value Creation of Electronic Music Clubs in the Experience Economy: The Perspective of Club Stakeholders Master Thesis
K. Krüger
June 2019 -
Who are the haters? Exploring critical interactions with Dutch fitness influencers on Instagram Master Thesis
M. Fraanje
June 2019 -
Transmedia Narratives in Advertising An analysis of the Marvel Cinematic Universe Master Thesis
L. Farooqui
June 2019 -
Making Consumers Switch: Not as Easy as It Seems? The Effects of Brand Preference and Resistance to Advertising on Consumers’ Attitudes and Behaviour Master Thesis
C. van Niekerk
June 2019