Media & Business
Collection
Collection
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Travelers Break through the Noise! Brand Identity Expressions through UGC and Young Adults’ Perceptions of the Brand Image of Travel Cybermediaries Master Thesis
E. Aravani
June 2019 -
Smart voice assistant use and emotional attachment on reinforcement of filter bubble phenomenon towards the choice of acceptance of the new content: A quantitative research examining the moderating effects of brand trust and user satisfaction Master Thesis
M. Krupnik and J. Lee
June 2019 -
A cross-cultural comparison of the effectiveness of hunger marketing between the Netherlands and Taiwan: Do scarcity appeals on online e-commerce platforms increase consumers’ purchase intentions? Master Thesis
Y.H. Wu
June 2019 -
How engaged are you with your hotel room? A qualitative analysis of electronic word-of-mouth on the hospitality industry Master Thesis
I. Hajdari
June 2019 -
The effect of emoji on purchase intentions in digital advertising Master Thesis
A. Dmitrieva
June 2019 -
COLLECTIVE CREATIVITY AND DIGITAL COPYRIGHT IN EUROPE A critical analysis of the discussions around EUCD regulations Master Thesis
D. Bilir
June 2019 -
Brand development on digital media among Dutch lifestyle entrepreneurs The usage of social media influencers to develop brands of Dutch lifestyle entrepreneurs on Instagram Master Thesis
Konaté, Leva
June 2019 -
The role of communication in the successful Agile transformation - A study of the successful communication artifacts in the Agile transformation process Master Thesis
W. Li
June 2019