Media & Business
Collection
Collection
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Corporate-NGO partnerships in the oil and gas industry An experimental study on how aspects of social alliances shape consumer outcomes Master Thesis
Ganov, Peter
January 2024 -
Authentic brand activism or woke-washing? Consumers’ perceptions of brands engaging in socio-political activism. Master Thesis
Hosie, Kaija
January 2024 -
AI for Engagement and Motivation in Academia Investigating ChatGPT and its Fulfilment of Autonomy, Competence and Relatedness Master Thesis
Wierz, Nikolas
January 2024 -
Augmented Reality Signalling in Fashion Retail An experimental study on AR’s impact on brand equity Master Thesis
Atanasova, Hristina
January 2024 -
Hey Siri… Are you human? Assessing the roles of Anthropomorphism and Perceived Creepiness in the acceptance of Intelligent Personal Assistants Master Thesis
Smargiasse, Giovanni
January 2024 -
Multi-ethnic vs. mono-ethnic cosmetics ads: The influence of social identity on diversity & inclusion make-up advertisements and advertising effects. Master Thesis
Moentadj, Rahina
January 2024 -
U&G of Audio Streaming Platforms Understanding the relationship of brand experience, satisfaction and loyalty Master Thesis
Musomba, Lenny
January 2024 -
Exploring the Influence of Consumer Brand Identification on Online Brand Advocacy: The Mediating Role of Consumer Brand Engagement in Online Travel Agencies Master Thesis
Nazareth, Diana
January 2024