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    How does AI influence creativity in work environments? Examining employees' attitudes and perceptions in the context of crisis communication in Greece Master Thesis

    Dimitra Dagre

    October 2025
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    The Role of Brand Personality Appeal in AI Subscription Intentions and Brand Advocacy: Mediating Effects of Trust and Emotional Engagement And the Moderating Role of Anthropomorphism Tendency Master Thesis

    Trung Hieu Dang

    October 2025
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    Disney's Princess Revolution: Deconstructing Femininity in Animation Master Thesis

    Amoros, Carla

    October 2025
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    Personalized politics How politicians construct their political brand on Instagram Master Thesis

    Ysabelle Annokkee

    October 2025
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    Understanding Resistance And Resentment Towards DEI Policies: Evidence from Employees Working in the Netherlands A Quantitative Study Master Thesis

    Kristina Dimitrova

    October 2025
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    Human, Virtual Human-Like, and Anime Influencers in the Fashion Industry: Examining the Mediating Role of Perceived Authenticity and Parasocial Interactions in the Relationship Between Perceived Novelty, Purchase Intentions, and Word-of-Mouth Intentions Master Thesis

    Ivet Koleva

    October 2025
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    Mirror, mirror on the screen The impact of perceived physical similarity with fashion models on purchase intentions. Master Thesis

    Manouk Weynschenk

    October 2025
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    Navigating Privacy and Empowerment Women's Perceptions of Data Use in Femtech Tracking Apps Master Thesis

    Luna Kok

    October 2025
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