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Testing the emotional responses to humorous and sexual commercials and their commercial effectiveness Master Thesis
Nuis, Thijs
July 2016 -
Corporate Social Responsibility and Athletic Brands Master Thesis
Tang, Nianzhou
July 2016 -
The Impact of Numeracy, Presentation Formats and Affective Evaluations on the Unit Effect Master Thesis
Kunsmann, Annette
July 2016 -
Analysis of the evaluation process of online product reviews on Facebook Master Thesis
Zwart, Maxime
July 2016 -
The influence that ingredients in cosmetics, combined with emotional state, have on purchase intention of cosmetic products Master Thesis
Nijhof, Gina
July 2016 -
Luxury Goods Consumption: Initial Motivations and Ego-Depletion Master Thesis
Przybyslawska, Karolina
July 2016 -
Consumer's value of product labels: Fair Trade and organic labels Master Thesis
Pollemans, Marc
July 2016 -
The influence of news on consumer's movie preference Master Thesis
Lee, Seungho
July 2016