Testing the emotional responses to humorous and sexual commercials and their commercial effectiveness

Additional Metadata
Keywords	Humor, sex, advertising, emotions
Thesis Advisor	Boksem, Maarten, Lembregts, Christophe
Persistent URL	hdl.handle.net/2105/35122
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Nuis, Thijs. (2016). Testing the emotional responses to humorous and sexual commercials and their commercial effectiveness. In Marketing Management.http://hdl.handle.net/2105/35122

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