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Does a Multisensory Approach to Branding Make Sense? A conjoint analysis on how cross-modal sensory experiences affect how we perceive and evaluate a health-related soft drink Master Thesis
Kelder, Joris
March 2021 -
Anthropomorphism perception of brands based on first- vs third-party CSR communication Master Thesis
Belt, Roel
March 2021 -
Self-Conscious Emotions and Message Framing on Sustainable Consumption Master Thesis
Brouwer, Marit
March 2021 -
A study on consumer motivation and the effect of price discounts on consumer acquisition for sustainable brands. Master Thesis
Berkenbosch, Marle
April 2021 -
How May I Help You?: The effect of antecedents of choice difficulty on consumers' willingness to use decision aids Master Thesis
Remmelzwaal, Boy
April 2021 -
Moral exemplars in the digital age: Can they help us to do better? Master Thesis
Lagarde, Robert
April 2021 -
Digital Possession & The Extended Self Master Thesis
den Hartog, Justine
April 2021 -
Promoting pro-environmental behavior through active and passive learning Master Thesis
Jänsch, Paulina
May 2021