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Social comparison theory and emotions The impact of consumers’ perceptions on brand loyalty Master Thesis
Bottema, S.
September 2011 -
The influence of word-of-mouth on the consumer buying decision process An investigation in the privately owned car market Master Thesis
Statz, M.J.C.
September 2011 -
Nothing is good or bad but in comparison An integrated analysis of factors moderating order effects for visual and gustatory sensory stimuli Master Thesis
Larina, E.A.
September 2011 -
Are private labelled copycats as threatening as they look? How leading national brands can benefit from being copied by retailers and their private labels Master Thesis
Baal, S.L. van
September 2011 -
Outsourcing innovation A case study from the textile machinery industry Master Thesis
Pittoni, N.
August 2011 -
Alphanumeric model names The influence of numbers on product evaluation Master Thesis
Roest, E.B.
August 2011 -
Customer reviews, a matter of interpretation The influence of information format of a review and personal information of the reviewer on the purchase intention of the consumer Master Thesis
Rijke, L.E.
August 2011 -
Physical attraction of smokers: does smoking makes people more attractive or not? a study to examine the effect of similarity between people on perceived physical attractiveness Master Thesis
Hasselt, N.S.F. van
August 2011