Customer reviews, a matter of interpretation: The influence of information format of a review and personal information of the reviewer on the purchase intention of the consumer

Additional Metadata
Keywords	Consumer reviews, Country of origin, Purchase intention, Product categories, Information format
Thesis Advisor	Jong, M.G. de, Dittrich, K.
Persistent URL	hdl.handle.net/2105/25193
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Rijke, L.E. (2011). Customer reviews, a matter of interpretation: The influence of information format of a review and personal information of the reviewer on the purchase intention of the consumer. In Marketing Management.http://hdl.handle.net/2105/25193

Customer reviews, a matter of interpretation