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Brand and TV show personalities in product placement The online effect Master Thesis
Hulst, R.J. van der
December 2012 -
Brands vs. brands? A study on the differences between local and global brands Master Thesis
Segers, P.P.
December 2012 -
Budgeting makes you spend more How diminishing pain of paying can increase spending Master Thesis
Tilburg, N.S. van
December 2012 -
The battle between the old and the new A comparative analysis of the effectiveness of traditional and social media as well as traditional and electronic retail channels in the product launch context Master Thesis
Kaesemann, L.
December 2012 -
Brand essence: how no good can come from changing a brand’s essential features A study on IKEA’s brand essence and the effects of adjustments in this Master Thesis
Mars, J.I.
December 2012 -
Ethnicity and conspicuous consumption An experimental investigation Master Thesis
Mekaiel, S.L.J.
December 2012 -
Height and decision making Do taller people make more self-assertive choices? Master Thesis
Wijnen, J.M.M.
December 2012 -
Consumer motivations for online music streaming A behavioral model Master Thesis
Jel, B.S. de
December 2012