Brands vs. brands?: A study on the differences between local and global brands

Additional Metadata
Keywords	Global brands, Local brands, Marketing, Brand personality, Buyer preferences, Consumer behaviour
Thesis Advisor	Fuchs, C., Eijk, A.R. van der
Persistent URL	hdl.handle.net/2105/22289
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Segers, P.P. (2012). Brands vs. brands?: A study on the differences between local and global brands. In Marketing Management.http://hdl.handle.net/2105/22289

Brands vs. brands?