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Brand Activism: a Double-Edged Sword. The Effect of Brand Activism on Consumers’ Purchase Intention in Different Contexts Master Thesis
Homan, Daphne
May 2024 -
Within Product Ad Personalization: Nudging Towards Sustainable Purchasing Master Thesis
Vogelpoel, Marten
May 2024 -
Beyond Compliance: The Dynamics of Privacy Policy Reading through Design, Intent and Readability Master Thesis
van Driel, Yvonne
May 2024 -
The role of expertise in influencer marketing, with the moderating effect of closeness Master Thesis
Singh, Raman
May 2024 -
The attraction effect in an online ticket shop, mediated by anticipated regret and moderated by time pressure Master Thesis
Sarvari, Nima
May 2024 -
When do ethical consumers not practice what they preach? Master Thesis
Tielen, Isabella
April 2024 -
Self vs other benefit appeals in attracting volunteers: the effect on the willingness to volunteer Master Thesis
Gillesse, Jurjan
April 2024 -
What drives people to share WOM in the form of pictures? Master Thesis
van Klompenburg, Michael
April 2024