Brand Activism: a Double-Edged Sword. The Effect of Brand Activism on Consumers’ Purchase Intention in Different Contexts

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Keywords	Brand Activism, Purchase Intention, Public Consensus, Purchasing Context, CSR
Thesis Advisor	Galli, Leandro, Eigenraam, Anniek
Persistent URL	hdl.handle.net/2105/71830
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Homan, Daphne. (2024). Brand Activism: a Double-Edged Sword. The Effect of Brand Activism on Consumers’ Purchase Intention in Different Contexts. In Marketing Management.http://hdl.handle.net/2105/71830

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