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CFC-Tailored Message Framing and its Effect on Sunscreen Use Behavior Master Thesis
Zeiger, Lisa
July 2017 -
The Effectiveness of Push vs. Pull Advertisement in Social Media - An Investigation of Marketing Methods on the Mobile Social Network Instagram Master Thesis
Lange, Franziska
July 2017 -
Mobile Marketing: Perceived Effectiveness of Location-Based versus non-Location-Based Advertisings Master Thesis
Kaiser, Alena
July 2017 -
You Are What You Share - A study into what drives consumers to engage in electronic Word-of-Mouth and share advertising content online Master Thesis
Grunden, Marian
July 2017 -
Nudging Online Consumer Behavior: Reducing meat consumption to decrease the industry's impact on health, animal welfare and the environment Master Thesis
Lanz, Camila
July 2017 -
Nudging Online Consumer Behaviour: The Return of the Milkman? Master Thesis
Volger, Martijn
July 2017 -
The effect of choice making on ego depletion and impulse buying Master Thesis
Reinink, Amber
July 2017 -
Building strong brands in an online world Master Thesis
Berg, Michelle
July 2017