Mobile Marketing:  Perceived Effectiveness of Location-Based versus non-Location-Based Advertisings

Additional Metadata
Keywords	Mobile Marketing, Mobile Advertising, Location-Based Service, Location-Based Advertising, Mobile Channels, Mobile Consumer Behavior, Consumers' Attitude
Thesis Advisor	van Bruggen, Gerrit, Dijksterhuis, G.
Persistent URL	hdl.handle.net/2105/40055
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Kaiser, Alena. (2017). Mobile Marketing: Perceived Effectiveness of Location-Based versus non-Location-Based Advertisings. In Marketing Management.http://hdl.handle.net/2105/40055

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