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The effectiveness of free gifts, free samples and their time of introduction on the consumers Master Thesis
Zhekova, I.Z.
December 2011 -
Better than the competitor! A research about the effectiveness of different types of comparative claims Master Thesis
Kruithof, J.
December 2011 -
The influence of free gift characteristics on purchase intentions, deal evaluation & perceptions of manipulative intent Master Thesis
Hamadyk, A.
December 2011 -
Marketing in the fashion blogosphere Master Thesis
Loppies, W.
December 2011 -
How emotions influence advice-giving Master Thesis
Zwinkels, M.M.
December 2011 -
Enrolment in loyalty platforms The influence of regulatory focus on people’s enrolment intentions Master Thesis
Wong-Lun-Hing, L.R.
December 2011 -
Premium-based promotions through the eyes of the consumers Master Thesis
Oduber, J.S.
December 2011 -
The effects of social media usage in the fuzzy front end on products’ success Master Thesis
Sielhorst, L.M.C.
December 2011