The effects of social media usage in the fuzzy front end on products’ success

Additional Metadata
Keywords	Social media, New product development, Customer involvement, Success, Fuzzy front end
Thesis Advisor	Beije, P.R., Everdingen, Y.M. van
Persistent URL	hdl.handle.net/2105/26026
Series	Management of Innovation , Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Sielhorst, L.M.C. (2011). The effects of social media usage in the fuzzy front end on products’ success. In Marketing Management.http://hdl.handle.net/2105/26026

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