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Sustainability marketing communication in the beauty industry: how does the ideal sustainability advertisement in the beauty industry look like? Master Thesis
Fazli, Patrizia
July 2016 -
Current health trend: a qualitative research about perceptions and behaviours towards the current health trend Master Thesis
Snel, Mariska
July 2016 -
Press START to Play - A Study of Motivations and Consumption of Single Player Videogames Master Thesis
Kuppili Venkata Tarun, Tarun
July 2016 -
Marketing Tools and the Transaction & Acquisition Utility. What is the effect of Discounted Prices, Special Offers and Bonus Packages on the difference between the Transaction and Acquisition Utility? Master Thesis
Heestermans, Imme
July 2016 -
Consuming Alone or with Others: The Role of Perceived Time Affluence Master Thesis
Jamieson, Natalie
July 2016 -
The role of status signaling and licensing in overspending on green car purchases Master Thesis
Mandaiker, Paul
July 2016 -
A blast from the past The moderating effect of the positive and negative past time perspective on the relationship between nostalgic advertising and ad attitude, brand attitude and purchase intention. Master Thesis
van Kampen, Anouk
July 2016 -
To Purchase, Or Not To Purchase.. A Study on the Effect of Nostalgic Appeals in Luxury Marketing Master Thesis
Knol, Jamie
July 2016