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Pills, pills, pills… Private labels in the food supplement category Master Thesis
Koning, E. de
December 2010 -
Language considerations in marketing intertemporal tradeoffs to bilinguals Master Thesis
Palacios, S.C.
December 2010 -
A gift or a price premium? A consumers’ preference Master Thesis
Zuijdervliet, S.
December 2010 -
Extending a luxury brand Exploring the reciprocal effect of fit on parent brand attitude Master Thesis
Knapp, S.I.E.
December 2010 -
Understanding the determinants of brand loyalty and dealer loyalty in the Dutch car market The case of the multi-branding car dealer Master Thesis
Nootenboom, T.
December 2010 -
The influence of brand personality and argument strength on consumers’ response towards the brand A moderating role for involvement Master Thesis
Lang, M.V. de
December 2010 -
Uncovering the influence of appeal type and matching The role of information processing and innovativeness Master Thesis
Fon, T.H.
December 2010 -
Implementation intentions formulated by individuals and experts in the service of goal intentions, and their effects on goal completion A research study concerning the fulfillment of flossing advices Master Thesis
Aalbers, R.A.
December 2010