Extending a luxury brand: Exploring the reciprocal effect of fit on parent brand attitude

Additional Metadata
Keywords	Brand essence, Brand image, Extensions, Luxury goods
Thesis Advisor	Rekom, J. van, Dalen, J. van
Persistent URL	hdl.handle.net/2105/25505
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Knapp, S.I.E. (2010). Extending a luxury brand: Exploring the reciprocal effect of fit on parent brand attitude. In Marketing Management.http://hdl.handle.net/2105/25505

Extending a luxury brand