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The role of communication messages on consumers' willingness to pay and purchase intention for suboptimal fruit and vegetables Master Thesis
Rutenfrans, Leontien
July 2018 -
Money cannot buy happiness Master Thesis
Varela, Jermaine
July 2018 -
Are we still able to be motivated to donate? Master Thesis
Fretes, Emma
July 2018 -
Sponsored product ads: Worth it or not? Master Thesis
Lazarova, Gabriela
July 2018 -
Risk perception in radical innovations –The influence of communication format and brand familiarity on perceived risk of the autonomous car Master Thesis
Göring, Alisha
July 2018 -
A qualitative study of the bookworm consumer culture Master Thesis
Kars, Carmen
July 2018 -
The effect of individualism and uncertainty avoidance as cultural dimensions on the effectiveness of a nudge Master Thesis
de Vries, Arianna
July 2018 -
Would you buy the food of the future? A research into the purchase intention of cricket protein bars Master Thesis
Luijten, Tycho
July 2018