Risk perception in radical innovations –The influence of communication format and brand familiarity on perceived risk of the autonomous car

Additional Metadata
Keywords	perceived risk, autonomous car, brand familiarity, radical innovation, new product preannouncements
Thesis Advisor	Liberali, Jordana, Van den Bergh, B.
Persistent URL	hdl.handle.net/2105/44710
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Göring, Alisha. (2018). Risk perception in radical innovations –The influence of communication format and brand familiarity on perceived risk of the autonomous car. In Marketing Management.http://hdl.handle.net/2105/44710

Publication