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Do Reviewer Information matter? The role of disclosing reviewer characteristics on consumers' credibility perceptions and purchase intention Master Thesis
Jäger, Alicia
September 2020 -
Short-Term Stock Market Response to Brand Activism Advertisements Master Thesis
van der Kleij, Morticia
September 2020 -
Fighting Antibiotic Resistance: The Influence of Communication Format on Risk Perception Master Thesis
Hendriks, Emma
September 2020 -
The consumption of prestige cosmetics Master Thesis
Simon, Juliette
September 2020 -
Customer Retention Analytics: Identify the right customers for your next retention campaign Master Thesis
Kneißler, René
September 2020 -
An investigation of consumer identity in the age of digital music Master Thesis
Mather, Leon
September 2020 -
The role of Uncertainty Tolerance, Materialism, and Brand Visibility on consumers’ preference for access-based purchases Master Thesis
Beraite, Raminta
September 2020 -
Native advertising and the use of source disclosure Master Thesis
van Calcar, Pieter
September 2020