Short-Term Stock Market Response to Brand Activism Advertisements

Additional Metadata
Keywords	Brand Activism, Advertising, Event Study, Cumulative Abnormal Return (CAR), Abnormal Return, Twitter Sentiment
Thesis Advisor	Berens, Guido, Gai, Jia
Persistent URL	hdl.handle.net/2105/55043
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	van der Kleij, Morticia. (2020). Short-Term Stock Market Response to Brand Activism Advertisements. In Marketing Management.http://hdl.handle.net/2105/55043

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