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Celebrity warning! The negative side of using celebrity endorsers and the effect on ad credibility, brand attitude and purchase intention Master Thesis
Elzelingen, J.H. van
December 2010 -
Exploratory approach to the situation of social marketing and its characteristics in companies from different sectors and nature placed in Spain How does social orientation (mainly through social marketing campaigns) take part in your company? Master Thesis
Archs Palomas, J.
December 2010 -
The Uncle Sam culture The influence of national stereotypes and language on advertising effectiveness Master Thesis
Pieroni Celli, A.C.
December 2010 -
Value based or based on skills, would it have reduced the impact on the brand attitude related to the scandals about Tiger Woods? Master Thesis
Gouma, M.
September 2010 -
Bundles 2.0 Selling them to online customers buying consumer electronics Master Thesis
Schuller, E.H.
September 2010 -
September 2010
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Characteristics that determine the response rate in B2B email marketing An important tool to generate successful B2B email marketing campaigns Master Thesis
Schoevaars, B.P.C.
September 2010 -
Fishing tourism destination attractiveness An insight into the attractiveness of Angola as a fishing tourism destination, in relation to benchmark destinations Master Thesis
Jongschaap, R.A.J.
September 2010