Bundles 2.0: Selling them to online customers buying consumer electronics

Additional Metadata
Keywords	Bundling, Online shopping, Consumer electronics industry/market/sector, Ecommerce, Coolblue
Thesis Advisor	Ataman, M.B., Koppius, O.R.
Persistent URL	hdl.handle.net/2105/25599
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Schuller, E.H. (2010). Bundles 2.0: Selling them to online customers buying consumer electronics. In Marketing Management.http://hdl.handle.net/2105/25599

Bundles 2.0