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The role of fantasy as a driver for content production on Instagram Master Thesis
Prox, Jana
August 2018 -
Investigating the impact of self-design on perceived value of digital possessions Master Thesis
van Kuyck, Laura
August 2018 -
Seeking digital prestige: The impact of consumer identity on ‘liking’ brands on social media Master Thesis
Donges, Leonie
August 2018 -
New technology, marketing, consumer behavior Master Thesis
Yuan, Bingxi
August 2018 -
Reducing the perceived risks of driving Electric Vehicles through need-based cues Master Thesis
Solsona Carulla, Helena
August 2018 -
Social marketing strategies in Financial Services: An Exploratory Case Study on the Motivations to join an online brand community Master Thesis
Grigoras, Bianca
August 2018 -
Website morphing and choice defaults Master Thesis
Filopoulos, THEO
August 2018 -
The influence of the emotional appeal in YouTube videos on the effectiveness of pre-roll advertisement Master Thesis
Koenderman, B.S.
August 2018