Social marketing strategies in Financial Services: An Exploratory Case Study on the Motivations to join an online brand community

Additional Metadata
Keywords	motivation, online brand community
Thesis Advisor	van t Klooster, Erik, Puntoni, Stefano
Persistent URL	hdl.handle.net/2105/46130
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Grigoras, Bianca. (2018). Social marketing strategies in Financial Services: An Exploratory Case Study on the Motivations to join an online brand community. In Marketing Management.http://hdl.handle.net/2105/46130

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