-
Banner Morphing: How matching advertisement design to the viewer's cognitive style can improve brand awareness Master Thesis
Houwen, David
July 2020 -
Adding demographics to online consumer reviews: the effect on trust and purchase intention of sustainable garments Master Thesis
Plukaard, Esmée
July 2020 -
The effect of the Nutri-Score on product attitude and purchase intent Master Thesis
Bussink, Dorthe
July 2020 -
Dutch theatre visitors and their determinant attributes Master Thesis
Kluin, Jurre
July 2020 -
The goal-gradient hypothesis in the digital world Master Thesis
Bakkers, Suzanne
July 2020 -
How does social media affect our purchase intention? Master Thesis
Zhukov, Sergey
July 2020 -
Using Mobile Phones for Online Purchases: Effects on the Consumer Decision Process Master Thesis
Hoeks, Lauren
July 2020 -
The Effect of Different Promotions on Purchase Intention for Search and Experience Goods Master Thesis
Karabay, Bensu
July 2020