The goal-gradient hypothesis in the digital world

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Keywords	digitalization, rewards, goals, interpurchase time, value of purchase, goal-gradient, loyalty program
Thesis Advisor	Lemmens, Aurélie, Fytraki, Agapi
Persistent URL	hdl.handle.net/2105/52889
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Bakkers, Suzanne. (2020). The goal-gradient hypothesis in the digital world. In Marketing Management.http://hdl.handle.net/2105/52889

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