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Establishing a Brand's Personality through Inclusive Values: A Qualitative Investigation into the Jewish Consumers' Perception of Ethnic Marketing, Brand Personification, and Brand Loyalty Master Thesis
Cilevica, Darja
July 2020 -
Emojis & framing - unveiling the mysteries of NGO’s communication Master Thesis
Maciag, Agata
July 2020 -
Sensible Shopping: Reducing Return Propensity Using Nudges Master Thesis
de Haas, Michelle
July 2020 -
Credibility perceptions of online consumer reviews Master Thesis
van Tussenbroek, Marleen
July 2020 -
The effect of communication about added sugar on consumer's willingness to buy Master Thesis
Neuteboom, Bo
July 2020 -
The influence of media framing and order effects on the public risk perceptions of nuclear energy amongst the Dutch population Master Thesis
Makhlouf, Sophie
July 2020 -
One or many selves: How is identity constructed on Instagram? A qualitative study on the curation of the Insta-self Master Thesis
Sjau, Kimberley
July 2020 -
Consumers’ Acceptance of Voice Shopping Technology: An Analysis of Explaining Factors and the Role of Product Types for an Emerging Sales Channel Master Thesis
Zandbergen, Malte
July 2020