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An investigation of website complexity and consumers’ online behaviours Master Thesis
Makunza, Stéphanie
July 2020 -
Interfaces and Engagement: The effect of using touch vs. non-touch interfaces on user engagement and purchase behavior Master Thesis
Vuijk, Fabiënne
July 2020 -
Less is more; The effect of decision complexity and time pressure on choice deferral Master Thesis
Vos, Aniek
July 2020 -
Nudging healthy food choices in an online shopping environment: Context effects, anchoring and information mode Master Thesis
Serra Bagudanch, Pau
July 2020 -
Selective Processing of eWOM (electronic Word-of-Mouth) Information Cues: How Processing differs for Search and Experience Goods with varying Price levels Master Thesis
Lützen, Hanna
July 2020 -
The Influence of Reviewers’ Characteristics on Perceived Credibility across Product Type Master Thesis
Cipriano Manjua Henrique, Beatriz
July 2020 -
How can we nudge people to buy organic food? Attraction effect on the way to do Master Thesis
Jiang, Lengli
July 2020 -
Perceptions of motives on consumer perceptions of company Instagram communications. How does perceived purpose influence consumers' perceptions of company communications? Master Thesis
Fromentin, Gemma
July 2020