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Public sharing of third-party content on Facebook Master Thesis
Lin, S.
September 2012 -
The use of celebrity endorsement when introducing a sports brand in the Netherlands Influence of different types of sports experts on effectiveness Master Thesis
Schie, J.J. van
September 2012 -
Building brands on Twitter A study on the relation between brands’ Twitter activities and consumer responses Master Thesis
Nakhla, S.
September 2012 -
The persuasive effect of gender similarity moderated by physical attractiveness Master Thesis
Ooms, M.W.J.
September 2012 -
Reputatiemanagement voor voetbalclubs Master Thesis
Hoek, M.W. van der
September 2012 -
Inception of brand personality Sophisticated and rugged brand personality transfer Master Thesis
Stoeva, D.V.
September 2012 -
The perfect partner To enhance the evaluation of a brand alliance Master Thesis
Ly, E.
September 2012 -
Local product perception in Romania An exploratory study of current preferences and future trends Master Thesis
Cismasu, I.
September 2012