The use of celebrity endorsement when introducing a sports brand in the Netherlands: Influence of different types of sports experts on effectiveness

Additional Metadata
Keywords	Advertising, Effectiveness, Celebrities, Endorsement, Netherlands
Thesis Advisor	Looman, J.L., Hulsink, W.
Persistent URL	hdl.handle.net/2105/25433
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Schie, J.J. van. (2012). The use of celebrity endorsement when introducing a sports brand in the Netherlands: Influence of different types of sports experts on effectiveness. In Marketing Management.http://hdl.handle.net/2105/25433

The use of celebrity endorsement when introducing a sports brand in the Netherlands