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What are the critical success factors of branded utility for service companies? Master Thesis
Bouter, W.W.C.
September 2009 -
Believing without seeing? The need for congruity between advertising claims and visible intrinsic cues and its impact on product evaluations Master Thesis
Burgh, N. van der
September 2009 -
The need to belong Loneliness influencing consumers’ preferences for domestic over foreign brands Master Thesis
Taarling, F.M. van
September 2009 -
Organisational adoption of an innovation based on a known technology Master Thesis
Visscher, M.W.
September 2009 -
Child advertisement: celebrity endorsers versus celebrity spokes characters the differences in influence between celebrity endorsers and celebrity spokes characters towards children Master Thesis
Heemskerk, B.M.
September 2009 -
The country of origin effect in Dutch financial services The case of ethnic minorities Master Thesis
Yilmaz, G.
September 2009 -
The influence of package labels on the rise of organic food products Does adding health claims and organic labels on the package influence the willingness to pay for organic food products? : an experimental study in the Dutch market Master Thesis
Mekking, S.
September 2009 -
Doeloriëntaties in context Een cross level perspectief Master Thesis
Goerdin, V.A.
September 2009