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Electronic word-of-mouth on Facebook Why do consumers check-in at businesses? Master Thesis
Mihaylova, M.P.
September 2014 -
Brand stretching: the effects of consecutive brand extension Master Thesis
Diamantis, G.
September 2014 -
What are your employees promoting? Managing consistency in marketing communications through alignment of organisational identity and core company values Master Thesis
Veselinova, G.P.
September 2014 -
What influences social coupon consumers’ willingness to pay the full non-discounted price on a future purchase Master Thesis
Lit, Y.
September 2014 -
Effect of shame and guilt appeals in green advertising for different product categories Master Thesis
Hortensius, S.C.
September 2014 -
Language effects in advertising Address, brand positioning and age in consumers’ brand attitudes Master Thesis
Brouwer, J.S.
September 2014 -
The signalling effect of fair-trade certification seals Master Thesis
Looff, R. de
September 2014 -
Do simple pleasures benefit Mediated moderation effect of simple pleasures on cognitive performance Master Thesis
Korochina, D.A.
September 2014