2014-09-11
Language effects in advertising
Publication
Publication
Address, brand positioning and age in consumers’ brand attitudes
Additional Metadata | |
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, , , | |
Puntoni, S., Hooge, I.E. de | |
hdl.handle.net/2105/22018 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Brouwer, J.S. (2014, September 11). Language effects in advertising. Marketing Management. Retrieved from http://hdl.handle.net/2105/22018
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