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The commercialisation of fair trade products in the German retail market Master Thesis
Holling, A.I.
September 2012 -
How destructive is desire for control? Understanding direct versus delayed conspicuous consumption from a terror management theory perspective Master Thesis
Paap, L.R.
September 2012 -
How to succeed in mobile application market An investigation into factors that influence the success of mobile applications Master Thesis
Kool, L.M.
September 2012 -
Consumer perceptions of global and local brands in the Dutch consumer market Master Thesis
Wensveen, L.L. van
September 2012 -
Product contagion and conservatism How do conservatives evaluate a product contaminated by a ‘disgusting’ product? Master Thesis
Orosco, E.C.S.M.
September 2012 -
Electronic word-of-mouth on Facebook: to post, to like or to share? why consumers ‘post’, ‘like’ or ‘share’ about products, brands and companies on Facebook Master Thesis
Aar, K.D. van der
September 2012 -
E-commerce Announcement strategy and timing effects on stock market reactions Master Thesis
Velthuis, S.
September 2012 -
Effectiveness of branded content campaigns among children Master Thesis
Choy, S.L.
September 2012