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A framework for measuring and enhancing the effectiveness of Twitter social media applied to sporting goods companies Master Thesis
Mihai, I.
March 2013 -
Online social promotions and second degree price-discrimination tactics Master Thesis
Buijs, T.
March 2013 -
The effects of using sustainability claims in advertisements A case study for clothing brand H&M Master Thesis
Sangers, J.I.
December 2012 -
The effect of the disappearance of a brand feature on brand loyalty The case of Albert Heijn Master Thesis
Randewijk, K.
December 2012 -
Concrete characteristics of effective business gifts Master Thesis
Smit, M.B.J. de
December 2012 -
Is it cool to be healthy?: the effect of fit on the brand loyalty of current customers a case study about a healthy brand extension of Red Bull: ‘Red Bull Herbal with vitamin C’ Master Thesis
Kalamova, T.
December 2012 -
December 2012
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The successfulness of online price promotions The case of online daily offers via Groupon Master Thesis
Kortenhorst, M.M.
December 2012