Is it cool to be healthy?: the effect of fit on the brand loyalty of current customers: a case study about a healthy brand extension of Red Bull: ‘Red Bull Herbal with vitamin C’

Additional Metadata
Keywords	Brand extensions, Brand loyalty, Red Bull, Brand essence
Thesis Advisor	Rekom, J. van, Berens, G.A.J.M.
Persistent URL	hdl.handle.net/2105/24282
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Kalamova, T. (2012). Is it cool to be healthy?: the effect of fit on the brand loyalty of current customers: a case study about a healthy brand extension of Red Bull: ‘Red Bull Herbal with vitamin C’. In Marketing Management.http://hdl.handle.net/2105/24282

Is it cool to be healthy?: the effect of fit on the brand loyalty of current customers