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The effect of the economic recession on store brand share in consumer purchases A study to investigate the impact of the recession at the individual consumer level, across different product categories Master Thesis
Strien, A.L. van
September 2009 -
Co-branding Length of co-branding agreement and brand equity consistency Master Thesis
Lin, Y.
September 2009 -
Advergames as a means to build consumer-based brand equity Master Thesis
Straeten, M.G.H. van
September 2009 -
We are different The influence of social needs on product attitude in adolescents Master Thesis
Verdegaal, B.S.
September 2009 -
Studying the impact of an apparent selling intent on persuasion knowledge and advertising skepticism Master Thesis
Neyrand, M.F.P.
September 2009 -
The influence of charity glossy Pink Ribbon on the image of Sanoma Uitgevers A research among advertisers Master Thesis
Timmerman, M.
September 2009 -
Because I’m worth it Celebrity branding in the fragrance industry Master Thesis
Ye, Y.Y.
September 2009 -
Effect of ethnic minorities in recruitment advertisements A quantitative study Master Thesis
Paltantewari, R.D.P.
September 2009