Advergames as a means to build consumer-based brand equity

Additional Metadata
Thesis Advisor	Hooge, I.E. de, Baalen, P.J. van
Persistent URL	hdl.handle.net/2105/26408
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Straeten, M.G.H. van. (2009). Advergames as a means to build consumer-based brand equity. In Marketing Management.http://hdl.handle.net/2105/26408

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