-
From Groupon price promotions to purchase intentions at full prices The mediating role of perceived quality Master Thesis
Kordos, N.
September 2012 -
An ethnographic study of children’s out of home beverage consumption Master Thesis
Nieukerk, M.B.
September 2012 -
Convergent divergence A study into use of ad creativity templates as a strategy for increased advertising effectiveness Master Thesis
Halmai, B.
September 2012 -
Inception of brand personality Sophisticated and rugged brand personality transfer Master Thesis
Stoeva, D.V.
September 2012 -
The persuasive effect of gender similarity moderated by physical attractiveness Master Thesis
Ooms, M.W.J.
September 2012 -
How to converge different interests into a common mindset? An investigation into the norms and standards required for theorizing the knowledge hub for unleashing the co-creative powers in the umbrella brand international city of peace and justice Master Thesis
Oostdam, A.M.J.
September 2012 -
Een onderzoek naar de sociale media strategie van Roland Garros Master Thesis
Zwan, J.Z. van der
September 2012 -
The impact of social media on customer loyalty A research into the influence of effective use of social media on consumer loyalty in the football industry Master Thesis
Wijnen, C.J. van
September 2012