The impact of social media on customer loyalty: A research into the influence of effective use of social media on consumer loyalty in the football industry

Additional Metadata
Keywords	Social media, Football, Sports industry/market/sector, Customer loyalty
Thesis Advisor	Molenaar, C.N.A, Wiele, A. van der
Persistent URL	hdl.handle.net/2105/25855
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Wijnen, C.J. van. (2012). The impact of social media on customer loyalty: A research into the influence of effective use of social media on consumer loyalty in the football industry. In Marketing Management.http://hdl.handle.net/2105/25855

The impact of social media on customer loyalty