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Participation in customer co-creation What influences the customer? Master Thesis
Willems, A.A.A.
December 2009 -
How customer-employee relationships generate satisfaction and positive word-of-mouth Master Thesis
Graafsma, E.F.J.
December 2009 -
The relationship between consumer confidence and brand switching behavior Master Thesis
Kamphuis, J.
December 2009 -
Brands can piggyback on competitors advertising Master Thesis
Segers, R.A.P.
December 2009 -
The use of third party organization endorsements in advertisements An effective way to influence consumers? Master Thesis
Ruikes, A.R.M.
December 2009 -
People do not buy from clowns, or do they? Master Thesis
Voorhorst, D.I.
December 2009 -
Global versus local brands How consumers perceive and evaluate brands Master Thesis
Limborgh, S.A. van
September 2009 -
Surprise gift buying A research towards the determination of the impulsiveness of the surprise gift buying process Master Thesis
Maurik, M.G.J. van
September 2009