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Getting to grips with culture: Research into the moderating effect of indulgence on the relationship between hedonic appeals in advertisements and responses towards them Master Thesis
Brefeld, Jonathan
June 2023 -
In the mood for fresh and healthy food? A qualitative investigation into the eating behaviour of university students. Master Thesis
Pronk, Marieke
June 2023 -
Risk Perception on Online Gambling Master Thesis
van der Lelie, Maayke
June 2023 -
The impact of influencer attractiveness on brand attitude Master Thesis
Duisterhof, Sabine
June 2023 -
The effect of rational vs. emotional message appeals on intentions to purchase package-free groceries; and the mediating role of perceived functional barriers and perceived psychological barriers Master Thesis
Barendse, Nadia
June 2023 -
Unveiling the Drivers Behind Toxic Skincare Avoidance: A Study on Communication Factors Influencing Intention to Mitigate Risk Master Thesis
Jalving, Ismay
June 2023 -
A Matter of Time: Exploring the Effects of Lead Time and Nutri-Score on Food Choices Master Thesis
Verbeek, Aurélie
June 2023 -
The Impact of Anthropomorphized Messaging on Purchase Intention of Vegetarian Chicken: Exploring the difference between using Emotions versus Cognition of Chickens Master Thesis
Verbeek, Kiki
July 2023