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More honest or overly promotional? Examining the impact of sponsorship disclosure frequency on trust in influencers Master Thesis
Shan, Kelly
July 2025 -
From Storytelling to Tutorials: How Content Style Shapes Perceived Quality Toward Cosmetic Products Master Thesis
Kinkartz, Emma
July 2025 -
Trusting influencers: How presentation format affects consumer trust Master Thesis
Hamelink, Annaroos
July 2025 -
The More, The Merrier?: Influencer Partnership Amounts & Purchase Intention, through the lens of authenticity & parasocial relationships Master Thesis
Borowiak, Alice
July 2025 -
Shaping Green Decisions: Exploring the Impact of the Foreign Language Effect on Sustainable Delivery Choices in E-commerce Master Thesis
Klinkenberg, Remco
July 2025 -
How does the foreign language effect moderate the role of happiness and anger on purchase intention? Master Thesis
Louwaard, Max
July 2025 -
Shifting Perceptions: The Foreign Language Effect’s Impact on Brand Trust Master Thesis
Bogdanova, Maria
July 2025 -
Navigating Trust in the Digital Age: The Interplay of Familiarity and Misinformation in Influencer Marketing in the Health & Personal care industry Master Thesis
Juhasz-Aba, Salomé
July 2025