2025-07-23
The Power of Nudging Sustainable Fashion Purchases: How Product Involvement and Intuitive (System 1) and Deliberate (System 2) Nudges Influence Consumer Choices
Publication
Publication
| Additional Metadata | |
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| , , , , , , | |
| Fytraki, Agapi, Smidts, Ale | |
| hdl.handle.net/2105/78461 | |
| Marketing Management | |
| Organisation | Rotterdam School of Management |
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Slisarenko, Sofiia. (2025). The Power of Nudging Sustainable Fashion Purchases: How Product Involvement and Intuitive (System 1) and Deliberate (System 2) Nudges Influence Consumer Choices. In Marketing Management.http://hdl.handle.net/2105/78461 |
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