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The social network affects online consumer behaviour What is the impact of Facebook visibility on online consumer purchase intention? Master Thesis
Kuijpers, E.C.A.
September 2011 -
What information sources influence consumers in their choice of a smartphone? Decision making process and purchase intention Master Thesis
Voorneman, M.L.G.
September 2011 -
Extreme makeover?! A consumer learning perspective on brand repositioning success Master Thesis
Sowa, J.
September 2011 -
Construal levels and conspicuous consumption Abstract thinking reduces conspicuous consumption for high compulsive buyers Master Thesis
Apostolova, M.P.
September 2011 -
Keeping it real The effect of removing central brand features on the antecedents of customer-based brand equity and the moderating role of brand personality Master Thesis
Stoyanov, A.
September 2011 -
Word of mouth motives in collective buying business model Case study of Groupon Master Thesis
Papadopoulou, E.
September 2011 -
Brand and category variation in long-term marketing strategy impact on brand performance Why soft drinks and detergent need a different marketing mix Master Thesis
Huebner, C.
September 2011 -
Uncertainty in dynamic pricing The effects of demand information on consumers’ price fairness perceptions and purchase intentions Master Thesis
Quiatkowsky, H.K.A.
September 2011